Flavors of Lonato was started by two very dear friends, each on the opposite side of the great pond. As the world has transformed from what we know as round,separated only by distance and culture, these friends took an idea to bring a small part of Italian culture with its rich history and passion for healthy cooking to a world that is now flat. With trust and determination, this friendship over the years inspired the idea which you now see before you: “Flavors of Lonato.” Our idea, a little taste of Northern Italian fare, is represented by the finest products from the small villages exclusive to the Garda region of Italy. This region is known for the exceptional high quality of products produced by small family owned growers with over a millennium of expertise that has been passed down from generation to generation. “Flavors of Lonato” now proudly brings this rich historic culture to the US consumer for all to enjoy!
Is it possible that we have brought food down to the lowest common denominator? Much of our food is processed, pasteurized and homogenized until it becomes bland and indistinguishable. Many of us have come to accept mediocrity, telling ourselves these products are “good enough” because that’s all we have come to know. But when you’ve tasted food created from an artist’s own hands, made with patience and love, with all of it’s complexities and cultural identity intact, good enough is no longer part of our vocabulary. Great food makes life worth living, even if it is just for the sweet taste of grapes, a bite of cheese that is so good there are no words to describe it. Balsamic vinegars that have been lovingly created and aged for 25 years or a piece of freshly baked bread dipped into a fresh press olive oil. Great food brings people together to share the experience of a region, culture and the lives of those who thoughtfully grew it. Good enough can never do that, and Flavors of Lonato del Garda, Inc. (“FLG”) never accepts “good enough”. In recent years, a controversy has been arising regarding the labeling of food items as a “Product of Italy” or substandard olive oil as “Extra Virgin”. When a product is labeled as a “Product of Italy”, most people assume that this means the product was grown, processed, packaged and shipped from Italy but the product itself could have been purchased anywhere and shipped to Italy for processing. By the same token, if a label of olive oil reads “Extra Virgin” it does not mean that it has been processed and prepared according to the strict guidelines established to ensure the quality that the label implies. FLG standards guarantee that our products are grown, processed, and shipped from Italy only and that they are of the highest quality and standard because “good enough” is not good enough!